Samsung and Xiaomi collectively contributed to 45 p.c of the smartphone market in India within the third quarter of this 12 months because the market grew 37 p.c (quarter on quarter) and 18 p.c (12 months on 12 months), briefly surpassing the US for the primary time ever – echoing comparable outcomes from Canalys.
According to the newest analysis from Counterpoint’s ‘Market Monitor service’, India handset shipments reached an all-time excessive of over 84 million for the primary time ever, pushed by robust sale of each function telephones and smartphones.
“This is the first time since 2012 that Samsung and Xiaomi have reached this level of combined share. Additionally, the quarter was marked with return to growth for local handset players such as Micromax and Lava in the smartphone segment,” stated Karn Chauhan, Research Analyst at Counterpoint Research.
Chinese manufacturers efficiency remained robust and contributed to greater than half of the entire smartphone shipments.
It is the third consecutive quarter when their market share is effectively over 50 p.c after they took over native gamers within the second half of 2016.
However, native manufacturers like Micromax and Lava grew 41 p.c and 24 p.c (QoQ), respectively, within the smartphone phase recovering from their all-time low throughout demonetisation final 12 months.
Micromax Bharat 2 was the bestselling mannequin within the sub-$75 (roughly Rs. four,900) phase.
Xiaomi, iTel, Oppo, Vivo, and OnePlus had been the quickest rising smartphone manufacturers through the third quarter pushed by festive gross sales.
Featurephone phase declined four p.c (YoY) however grew 22 p.c (QoQ) pushed by sub-Rs. 1,000 gadgets in addition to entry of Jio Phone and Nokia branded telephones available in the market through the quarter.
“It has been almost a year since Reliance Jio launched its 4G LTE network officially, which drove an inflection point for mobile data consumption as well as demand for 4G capable phones,” stated Shobhit Srivastava, Research Analyst at Counterpoint.
Within a 12 months, Jio attracted greater than 100 million subscribers to its community and now’s concentrating on the subsequent 100 million subscribers by bringing the primary ever LTE function cellphone to the market.
Three out of 4 cell handsets shipped had been made in India through the third quarter.
Affordable mid-end phase (Rs. 10,000 – Rs. 15,000) was the quickest rising phase pushed by robust efficiency of Xiaomi which contributed to nearly half of the shipments.
“Three out of the top five bestselling smartphones in India were from Xiaomi alone. Xiaomi has been popular in the past for its value for money offerings,” stated Counterpoint Associate Director Tarun Pathak.
Premium phase (above Rs. 30,000) grew document 3 times (YoY) through the third quarter owing to the robust efficiency of Apple, OnePlus, and Samsung.
Qualcomm was the chief amongst smartphone chipset suppliers.
Adapted From: Gadgets360