Snapchat on Thursday started promoting a brand new model of its eyewear with built-in cameras after the primary model didn’t catch on with customers of the youth-oriented social community.
The new product, Spectacles 2.0 “are now more comfortable to wear with a smaller profile, and they’re water resistant – so you can bring them to the beach, or your next pool party,” Snapchat mother or father Snap stated in a press release.
The sun shades permit customers to file pictures, video and audio that may then be transferred to Snapchat for messages to pals.
The new glasses will promote for $150 (roughly Rs. 10,000), or $20 greater than the primary technology.
Last 12 months, Snap took a writeoff of some $40 million (roughly Rs. 266 crores) for unsold stock of its Spectacles.
Snap stated it offered 150,000 Spectacles, however some reviews stated it had produced tons of of hundreds that had been unsold.
Snap, which reviews its quarterly outcomes subsequent week, has been shedding cash since its inventory market debut final 12 months.
Known for its disappearing messages in style with teenagers, Snapchat has expanded its cellular utility to incorporate video, information and different content material from quite a lot of media companions.
Snapchat’s share of digital promoting is small however rising.
The analysis agency eMarketer says the social community is predicted to generate $1.36 billion (roughly Rs. 9,070 crores) in worldwide advert income, up greater than 92 % over final 12 months however accounting just for a market share of simply zero.5 %.
Adapted From: Gadgets360