Snap CEO Evan Spiegel Said to Have Approved Controversial Snapchat Redesign Despite Warnings

Snap CEO Evan Spiegel Said to Have Approved Controversial Snapchat Redesign Despite Warnings


Snapchat CEO Evan Spiegel authorized a controversial main redesign that plunged the corporate’s progress even after receiving warnings from engineers and a mediocre efficiency outcome throughout pre-launch exams, claims a brand new report in The Information.

“Some current and former employees told The Information that the overall goal – to make the app easier to use, Spiegel said later – wasn’t adequately conveyed to those working on bringing the new design to life,” Engadget reported on Friday.

The February redesign had aimed to separate “friends’ content” from the “celebrity content” and moved the posts and messages of customers’ associates to a special part of the app. 

The change had drawn criticism from celebrities like Kylie Jenner and Chrissy Teigen, who argued that the redesign made the app more durable to navigate.

Besides, placing up to 83 p.c destructive evaluations on the Apple App Store, customers additionally filed an internet petition calling for the removing of the brand new replace that attracted greater than 1.2 million signatures on Change.org.

Earlier this month, the audio-video sharing platform rolled out new redesign for iOS the place snaps and chats have been aligned chronologically and Stories from associates have been moved again to the right-hand aspect of the digicam display screen.

“There is no doubt that collaboration yields better results,” Spiegel instructed The Information in an e mail.



Adapted From: Gadgets360

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