Oppo’s New ‘Realme’ Online-Only Brand to Launch First Smartphone via Amazon India on May 15

Oppo’s New ‘Realme’ Online-Only Brand to Launch First Smartphone via Amazon India on May 15


Oppo on Tuesday launched its new ‘Made in India’ sub-brand for e-commerce, Realme. Alongside, it introduced a strategic relationship with Amazon India for the launch of the Realme model’s first product – the Realme 1. Overall, the transfer seems to be seemingly aimed to upset Flipkart and Xiaomi. The Realme 1 will debut completely on the Amazon India website on May 15. The model is supposed to cater to “young Indian consumers”, and goals to primarily provide choices within the vary of Rs. 10,000 to Rs. 20,000, with extra premium launches deliberate for the long run.

So far, not a lot has been revealed in regards to the Realme 1. We are proven a ‘Black Diamond’ again panel sporting triangular-cut patterns, related to the rear panel of the Oppo A3 that was launched in China final week and the Oppo F7 Diamond Black. Neither Amazon nor Oppo has introduced any particulars in regards to the value and specs of the upcoming Realme 1. However, it seems that the brand new smartphone is designed to rival the Xiaomi Redmi 5A that’s accessible within the nation with a beginning value of Rs. 5,999. The Redmi sequence handset is notably accessible for buy completely via Flipkart and Mi.com.

Amazon India has constructed a microsite for the Realme 1 that reveals a few of its key options. The handset appears to function a metallic body and a shiny again panel with triangular-cut, diamond patterns. The uniquely designed again panel has been in contrast with a easy metallic again that appears to be of the Redmi 5A. The Realme 1 additionally has a rear-facing digital camera sensor, coupled with an LED flash. The new smartphone will include an after gross sales help immediately from Oppo that’s touted to have over 500 authorised service centres within the nation. Moreover, Amazon India and Oppo are set to goal the upcoming providing on the Indian youth.

From the again design that has been featured on the microsite, the handset seems to be related to the final week launched Oppo A3 that comes with an introductory value of CNY 1,999 (roughly Rs. 21,000). The Oppo A3 additionally options a number of color choices, together with Black, Pink, Red, and Silver. That being mentioned, the of the Oppo A3 is sort of superior when evaluating with reasonably priced choices, together with the Redmi 5A. The dual-SIM (Nano) Oppo A3 runs Android Eight.1 Oreo-based ColorOS 5.zero and incorporates a 6.2-inch full-HD+ (1080×2280 pixels) LTPS show together with 19:9 side ratio. It is powered by an octa-core MediaTek Helio P60 SoC, coupled with 4GB of RAM, and has a 16-megapixel rear digital camera sensor, Eight-megapixel entrance digital camera sensor, and 128GB of onboard storage. The handset additionally packs a 3400mAh battery.

Therefore, the Realme 1 is probably going to be a less expensive model of the Oppo A3. It might include ColorOS 5.zero primarily based on Android Eight.1 Oreo however with inferior specs.

Speaking on the launch of the model, Madhav Seth, Chief Executive Officer, Realme India, mentioned, “Today, young consumers prefer a better phone design that represents their different but real personalities. They are looking for an affordable price option without compromising on the built-quality and the device performance. On the functional side, their ask is a smarter camera and selfie experience. Realme phones will satisfy the needs of the young and online consumers through its exquisite design, leading specs, cutting edge technology and industry-leading quality. We believe we will be the real disruptor in online smartphone market.”

Talking about its partnership with Realme, Noor Patel, Director – Category Management, Amazon India mentioned “Smartphones continue to be one of our largest categories, making us the destination of choice for customers as well as brands. We are excited to partner with Oppo for the launch of their new sub-brand that appeals to savvy, young shoppers. Their new smartphone, the Realme 1, will be available from May 15 exclusively on Amazon.in. With a focus on providing the best selection at the best prices and the convenience of fast & reliable delivery, we have and will continue to work customer backwards.”

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Adapted From: Gadgets360

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