Chinese smartphone producer OnePlus, which entered India three years again, is now planning to develop its offline operations in 10 cities by the top of this 12 months. The Shenzhen-headquartered firm began its operations in India in December 2014 and has primarily been an online-only model. It would proceed with its on-line gross sales accomplice Amazon India and its personal portal to promote its gadgets in the nation.
“We will continue to focus on these two portals as our primary sales channels, but, going forward, we will be going offline in the top 10 cities where we are looking forward to opening our own stores,” Vikas Agarwal, General Manager, OnePlus India, advised IANS in an interview.
“We are not going through a traditional offline channel. We will be opening our own stores and focusing on providing experience which should help us increase awareness in those cities,” Agarwal added.
The handset maker debuted its first “experience store” in India in Bengaluru final 12 months and contemplates increasing them to metro cities like Delhi, Mumbai, Chennai and different main cities by the top of 2018.
“We are almost as big as Apple in India now, which is currently the market leader in the premium segment,” Agarwal added.
During 2017, OnePlus grew by a staggering 1,116 per cent in the premium smartphone phase because it additional strengthened its sturdy efficiency in the Indian on-line market.
The firm captured 47.three p.c of the premium smartphone market share and shipped 287,000 gadgets in the fourth quarter of 2017, in accordance to the International Data Corporation’s (IDC) “Quarterly Mobile Phone Tracker”.
Another focus, stated Agarwal, can be to enhance the presence at e-retailer Croma shops.
“We recently partnered with Croma and are present in over 20 Croma stores. This year, we are going to expand our presence in the entire 100 stores that Croma has across different cities,” the corporate govt stated.
The handset maker stated its “OnePlus community” has helped it develop high quality merchandise.
“When we launched OnePlus One, we took feedback from our customers. It was taken into consideration when we developed our next product. Since then, we have maintained that level of engagement with our users,” Agarwal famous.
OnePlus is but to introduce its first gadget of 2018, which is able to sport a notch above the show, the corporate has firm.
“This year, we are expecting OnePlus to continue to grow at a faster pace than the industry and the premium market. We expect OnePlus to outperform the market,” Agarwal reiterated.
“If we talk about last year, OnePlus growth was more than 1,000 percent compared to the previous year (2017 vs 2016), according to Counterpoint Research,” he added.
The handset maker believes the subsequent massive development in the smartphone market can be enterprise-grade safety and stated it has already began working in direction of that.
“We have a ‘files safety’ feature which makes the files in your device secure and this is something which, I feel, would gain traction,” Agarwal stated.
The firm has launched a characteristic known as “LockBox” which secures information in order that nobody can use them with out getting entry from the gadget proprietor.
“Going forward, we will focus more on providing security in our devices,” Agarwal added.
The firm is at the moment establishing its personal unique service centre community in the nation. “We currently have 10 service centres operational and we are looking to open more this year,” the manager stated.
Adapted From: Gadgets360