Jio Launches Jio Interact, an AI-Based Brand Engagement Platform

Jio Launches Jio Interact, an AI-Based Brand Engagement Platform

Reliance Jio Infocomm on Thursday introduced the launch of Jio Interact, an synthetic intelligence (AI)-based model engagement platform.

“The first of many services to be launched on this platform is the Live Video Call that features India’s favourite celebrities. To kick-start, Jio has on-boarded none other than Bollywood’s biggest star, Amitabh Bachchan, who will promote his upcoming comedy-drama film ‘102 Not Out’ in the most innovative way,” an organization assertion mentioned on Thursday.

With Jio’s over 186 million subscriber base and one other 150 million smartphone customers, the assertion mentioned: “Jio Interact is poised to become the largest platform for movie-promotion and brand engagement. Over the next few weeks, Jio will introduce services such as video call centres, video catalogue, and virtual showrooms to the forefront redefining customer experience.”

Such use of synthetic intelligence is a primary internationally and can reposition the way in which manufacturers and clients consider engagement, the corporate claimed.


Jio Interact’s first service, Live Video Call, will enable all MyJio app customers to make a video name with celebrity, Amitabh Bachchan anytime in the course of the day, beginning on May four, 2018.

Users can ask questions associated to his upcoming comedy-drama movie, 102 Not Out and even ebook their film tickets in real-time by means of the ticketing-partner BookMyShow.

“This unique and innovative service uses a powerful artificial intelligence based platform to listen to user questions and respond to them in the most appropriate way. In addition, the platform has a unique auto-learning feature that helps improve the answering accuracy,” the assertion mentioned.

It additionally mentioned: “Positioned as VCBaaS (Video Call Bot as a Service), Jio Interact with its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. This technology has wide scale applications across B2C space. Using it, Jio is also tapping developer ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.”

Adapted From: Gadgets360

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