Honor 7X, unveiled globally by the Huawei-owned model in October, shall be launched in the Indian market in December. The model’s Global President George Zhao stated in an interview with IANS that it’s going to introduce the Honor 7X at an “unbeatable price”, such that it’s going to don’t have any competitor in that phase. This is a part of the corporate’s plan to grow to be the nation’s high smartphone model throughout the subsequent three years. Honor 7X shall be out there each on-line and offline as the corporate goals to enhance upon its offline retail channels and increase the advertising in order to grow to be the chief.
“We will launch Honor 7X in December at such a price that it will have no competitor in that segment,” Zhao stated whereas unveiling the smartphone maker’s roadmap for the Indian market to a gaggle of journalists in Chendgu, China over the weekend.
The Honor 7X smartphone has a 5.93-inch show with 18:9 side ratio and full-HD+ (1080x2160px) decision, and twin cameras on the again. It runs the Android 7.zero Nougat-based EMUI 5.1 customized pores and skin, and is powered by the octa-core HiSilicon Kirin 659 SoC, with 4GB RAM. Keeping the whole lot operating is a 3340mAh battery. The handset includes a duo of 16-megapixel and 2-megapixel rear cameras, and an Eight-megapixel front-facing digital camera.
It comes in 32GB, 64GB and 128GB storage variants, that are priced at CNY 1,299 (roughly Rs. 12,890), CNY 1,699 (roughly Rs. 16,850), and CNY 1,999 (about Rs. 19,820), respectively. All three variants assist expandable storage by way of microSD card (as much as 256GB) in a hybrid dual-SIM configuration.
Zhao stated Honor plans to push its place up in the extremely aggressive Indian smartphone market by launching flagship merchandise at “unbeatable price”, introducing leading edge expertise, growing presence in each on-line and offline platforms, and boosting its advertising efforts. In truth, it is going to begin incorporating AI capabilities in its telephones for the Indian market throughout the present quarter, he stated.
Honor first launched the AI capabilities in its Honor Magic telephone. Although its software has up to now been restricted to China due to the Internet ecosystem, it needs its clients in different international locations to avail the automation services quickly.
“We have the capability to out-compete other dominating players in the Indian smartphone market in terms of quality, but our marketing efforts need to improve,” Zhao stated, siganlling its intention to go aggressive in promotion of its upcoming merchandise in India. Globally, Honor, which has now presence in 73 international locations, spends simply three per cent of its income in advertising.
“Honor began manufacturing in India with the Holly series. It is the first brand to respond to the Government of India’s request for SOS feature on phones,” Zhao stated, including that it’s going to additional ramp up its manufacturing efforts in India. “Honor shipped 98.8 per cent more devices in 2017 than in 2016. But in India, we need strengthen offline channels,” Zhao stated, including that unique Honor demo outlets will even be launched in India quickly.
Currently, the smartphone market in India is dominated largely by Chinese gamers spearheaded by Xiaomi, Vivo, Oppo and Honor, amongst others. India just lately surpassed the US to grow to be the second-largest smartphone market in the world after China. And but, in accordance with Counterpoint Research, just one fourth of India’s inhabitants makes use of smartphones, making the nation a sexy vacation spot for gamers in the cellular ecosystem.
Written with IANS inputs
Adapted From: Gadgets360