Google ‘Most Attractive Internet Brand’ in India, Finds TRA Research Survey

Google ‘Most Attractive Internet Brand’ in India, Finds TRA Research Survey


Google is probably the most engaging Internet model in India, adopted by on-line retailer Amazon, Facebook, and Flipkart, a brand new report mentioned on Wednesday.

According to “Most Attractive Brands Report 2017” by manufacturers perception firm TRA Research, the search engine large was main the class in 2015 and fell by a rank final yr.

“However, it has regained its position in the Internet category with a big leap in its overall rankings from 2016,” it added.

“The Internet category is one of the most dynamic, reflecting changes in consumer perceptions and choices and among the Indian brands, Flipkart, Paytm and Ola have all gained in ranks – with Ola having risen from rank 20 in this category in 2016 to 8th this year,” mentioned N Chandramouli, CEO, TRA Research, in a press release.

Meanwhile, Yahoo has been positioned fifth, adopted by fashionable WhatsApp, Paytm and Ola.

eBay and video-sharing web site YouTube have been ranked ninth and 10th, respectively, in probably the most engaging Internet model in India.

The analysis was performed amongst 2,456 consumer-influencers throughout 16 cities. It generated 5 million information factors and 5,000 distinctive model mentions, out of which the highest 1,000 manufacturers have been listed in this yr’s report.

Disclosure: Paytm’s mother or father firm One97 is an investor in NDTV’s Gadgets 360.



Adapted From: Gadgets360

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