Facebook’s Sandberg Says ‘a Few’ Advertisers Paused Spending

Facebook’s Sandberg Says ‘a Few’ Advertisers Paused Spending

Facebook Chief Operating Officer Sheryl Sandberg mentioned a couple of advertisers have paused spending as they anticipate the corporate to reply questions on consumer privateness.

“We’ve seen a few advertisers pause with us and they’re asking the same questions that other people are asking,” Sandberg mentioned Thursday in an interview at Facebook headquarters in Menlo Park, California. “They want to make sure they can use data and use it safely.”

Sandberg mentioned she is having “reassuring conversations with advertisers, just as we are with people,” about how Facebook has constructed privateness into its system. The firm makes nearly all its income and revenue from promoting.

The largest social-media firm is reviewing merchandise and knowledge insurance policies to seek out additional methods to guard customers from being exploited, after political advisor Cambridge Analytica obtained data on as many as 87 million folks with out their permission. That disaster has led to broad questions on how Facebook treats customers’ knowledge. Chief Executive Officer Mark Zuckerberg is scheduled to testify in regards to the difficulty at congressional hearings subsequent week.

The firm has come underneath scrutiny from regulators, too. The Federal Trade Commission is investigating whether or not the corporate violated a 2011 settlement to get permission from customers earlier than sharing their knowledge. Cambridge Analytica accessed Facebook knowledge from a professor who acquired permissions from 270,000 folks taking a persona quiz app. At the time, Facebook let folks share details about their buddies by a majority of these apps, nevertheless it stopped the follow a number of years in the past.

That has raised the prospect of FTC fines, however Sandberg is not involved. “I think we’re very confident that that was in compliance with the FTC consent decree,” she mentioned.

In a wide-ranging interview, Sandberg mentioned the corporate’s shifting tasks because it thinks about what can go flawed with its community, following the Cambridge Analytica revelations. She mentioned Facebook is drawing stricter boundaries round its work with sure advertisers and political campaigns, too. The firm has labored straight with governments that went on to make use of the social community in opposition to their folks, and advertisers that ran anti-Muslim content material, for instance.

Facebook will proceed to work with political advertisers, and can nonetheless purpose to be “neutral” when assessing content material – simply extra cautious, Sandberg mentioned.

“If you were using hate-based language in ads for elections, we’re drawing those lines much tighter and applying them uniformly,” she mentioned

© 2018 Bloomberg LP

Adapted From: Gadgets360

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